Consumer behavior Research Proposal Example | Topics and Well Written Essays - 1500 words

Consumer behavior - Research Proposal Example life easier and improve the accessibility of communication and social interaction, while ensuring that our lives are enjoyable and full of fun (IGI Global, 2015:121). In this respect, the state-of-the-art mobile phones to enable people keep in touch with friends and loved ones, portable game consoles to enable people have fun playing games whenever they want to, as well as portable internet access gadgets that ensure people are connected to the internet all the time, represent the 21st century technological inventions (Khosrow-Pour, 2014:77). Nevertheless, while this technological advancement seeks to make our lives easier and full of fun, our lives have inevitably become more complicated than ever (Arena & Quà ©rà ©, 2003:36). This is because, while it would have taken an individual just a few minutes to walk in an electronic shop and purchase a phone, a game console or any other technological device in the 1900s, it is increasingly difficult for consumers to make purchase decisions in the 21st century. Every new technological device that comes into the market promises the buyer increased and improved features, ease of use, enhanced internet accessibility and wider GPRS navigation reach (Khosrow-Pour, 2014:72). In the process, the basic cellular phone features such as the battery life and call-reception features have suffered, and thus the promises of efficiency, simplified and ease of use of technological products still remains elusive. The decision to purchase a product by any consumer is influenced by various factors. Therefore, the consumer purchase behavior comprises of a process of decision-making, which allows the consumer to reach the final decision in choice and selection of the product to purchase (Nielsen, 1993:102). The purpose of this research is to establish what informs the consumer choice of technological devices, in a world where there are numerous, duplicated and feature-enhancing technological devises and gadgets. What exactly do consumers look

Use of marijuana for medical purposes in Florida Essay

Use of marijuana for medical purposes in Florida - Essay Example As per these scientists, the chemicals contained in marijuana have lot of potential for treatment of various diseases. Due to these reasons, more and more people support the arguments regarding making it legal for medicinal purpose (Norml, 2015). In fact, more and more states in the country are legalizing the use of marijuana in medications. Till the last count, twenty four states of the country have allowed the use of marijuana for various medicinal purposes. As regards legalizing marijuana, the primary US stakeholders are the law enforcement wing, the medical community and of course, the citizens. As per a survey, the strongest supporters of legalizing marijuana are the 18-35 age groups (Millennials). On the other hand, the most vociferous opposition is from the age group of 70-87, the Silent Generation (Pew Research, 2015). The people who are supporting the use of marijuana point out that marijuana can be used for various medicinal purposes. One of the main uses of medicinal marijuana is to reduce pain. There can be many reasons of the pain, such as a normal headache or a fatal disease such as cancer, or any long-term health issue such as nerve pain or glaucoma (Harding, 2015). If the patient stays in a state where it is legal to purchase medical marijuana, he or she can get marijuana card with permission of the doctor. Further, he or she can enroll in the list so that they can purchase medical marijuana from any authorized seller. The other diseases where medical marijuana can be prescribed are weight loss that is caused due to chronic illness such as nerve pain or HIV, the seizure disorders, muscle spasms due to multiple sclerosis and Crohn’s disease. Some other health issues include the treatment for nausea caused due to cancer chemotherapy (Harding, 2015). Although there are experts who swear regarding the medicinal